Page 60 - Iscar_Article_Brochure

Are Trade Shows

Worth It In the

Digital Age?

In today’s digital world, there are many ways to displays, ISCAR’s personnel manning the booths
connect with customers. At ISCAR, we analyze measure their attendees by acquiring track leads,
whether the enormous investment associated conducting surveys, connecting with distributors
with trade shows is still worth the effort. In and maintaining existing business relationships.
some countries trade show attendance has The lounge area is where gatherings often prove
dropped making them less significant. Yet the to be a valuable meeting place to discuss and
leading industry trade shows, those which can reacquaint with existing customers. So, to again
be considered as Olympiads, continue to show answer the question of whether or not trade shows
increased numbers of attendees. It is difficult to are worth it, yes! Especially now in the digital
measure the ROI, yet the great turnout at the last age where we need to blend different forms of
IMTS, AMB and JIMTOF are proof that meeting marketing media to reach customers.
people face to face offers much more than just a
digital imprint. ISCAR booths continue to be one
of the main cores, centers of attraction where a
smile and a warm greeting promise the building of
new or existing customer relationships. It’s where
business happens. Aside from exhibiting tool

60